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Building a sustainable farm operation means crop rotation and more crops means more marketing challenges. Quite often, farms develop in a dominant direction as specialization is also a very important factor to take into consideration. Actually, it is a logical consequence of building a specific business in partnership with committed off-takers. After initial success, new plans are developed and subsequently more variation in the same assortment is created, which in turn requires more management capacity and causes more operational dynamic. Nevertheless, crop rotation is a key condition that needs to be secured, otherwise farmers will find themselves at a dead end sooner rather than later. We have quite a lot of experience in that field and can be of help in your specific situation.

In practice this means that we can support growers technically in developing a new product line on their farm. We often do some investigative work in the market and link growers to potential off-takers and supervise the supply chain.

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